Our Commitments —

We work on behalf of generations we will never meet.

Every decision is rooted in our responsibility to create sustainable business models and essential products that enrich the lives of those who will inherit the Earth.

We embrace an evolving better.

We recognize that the better future we imagine will not be achieved in a single moment but through a relentless pursuit of learning, adaptation and innovation.

We empower communities through education.

We share trusted data, actionable insights and compelling stories to empower consumers to make essential and intentional choices for themselves and their families.

We are grounded in sound science.

Guided by rigorous research and groundbreaking innovation, we harness science to drive ethical and impactful solutions for people and the planet.

We pilot breakthrough solutions.

We operate as a platform for Living Labs, where emerging technologies are tested and scaled to transform industries and unlock profitable solutions to pressing problems.

We lead with radical transparency.

We ensure traceability of inputs, processes, and impacts to ensure accountability and shared responsibility across our network of suppliers, stakeholders and investments.

We design for circularity.

Our brands are designed for resilience and circularity, integrating material purity, non-toxic inputs, regenerative sourcing and closed-loop design and engineering.

We transform waste into value.

Our operations are rooted in waste-to-value innovations, transforming by-products into valuable resources to foster a more regenerative and circular future.

We celebrate indigenous knowledge.

By integrating Indigenous wisdom into our practices, we create systems that honor nature’s rhythms and ensure reciprocity in our interactions with the planet.

We unite climate and social justice.

The systems driving environmental degradation and social inequity are intertwined; our solutions heal both by addressing root causes and ensuring shared prosperity for all.

We commit to climate leadership.

We set bold climate targets and actively reduce emissions across operations and value chains to move towards a carbon-negative impact and inspire others to do the same.

We honor earth’s essential systems.

We protect the interconnected systems of water, land, air, energy and materials to ensure their sustainable use and potential for regeneration of both people and the planet.

Shaping systems today that ensure a thriving future tomorrow. Honouring the complexity of human nature we look to create at the intersection of science and heart, innovation and play, reflection and action. Always looking to create solutions that inspire connection and are rooted in regeneration.